In today’s data-driven world, the clarity and consistency of the information carriers provide to brokers are more critical than ever. Clear data not only helps brokers make informed decisions but also positions carriers as preferred partners. Without a clear understanding of a carrier's expertise and the data that supports it, brokers may struggle to choose the right partners, potentially missing out on valuable opportunities. Join Accenture’s Lillybeth Camacho and Guru Mishra in this dynamic session as they delve into the challenges brokers face with data and showcase how Gen AI can revolutionize their cross-sell process.  Through a compelling case study, they will demonstrate how a broker assessment identified significant growth opportunities for cross-selling and upselling, ultimately benefiting both carriers and brokers. Don’t miss this opportunity to learn how cutting-edge technology and data-driven insights can transform your broker relationships and drive substantial business growth.